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Penfolds Magill Estate Shiraz 1984

Vintage

1984

Year to Drink

1989 - 1992

Jeremy’s score

90 / 100

Seal Type

Cork

Category:
Penfolds Magill Estate Shiraz
Adelaide Metropolitan
Price Range at Release: $100-$199
Vintage: 2021
Alc %: 14.5
$ Rel: 165
Last Date Tasted: 21/06/2023
Vintage
Score/100
Score/20
Year To Drink
2021
9217.8

2029-2033+

2020
8615.8

2025-2028

2019
8816.6

2027-2031

2017
9518.7

2029-2037

2016
8816.6

2021-2024+

2015
9619.0

2035-2045

2014
9418.3

2026-2034+

2012
9619.0

2032-2042

2011
8615.8

2016-2019

2010
9619.0

2030-2040+

2009
9217.9

2021-2029

2008
9518.8

2028-2038

2007
9318.2

2019-2027

2006
9518.8

2018-2026

2005
9518.6

2025-2035

2004
9518.8

2016-2024+

2003
8916.8

2011-2015

2002
8716.3

2007-2010

2001
9318.1

2013-2021

2000
9017.3

2005-2008+

1999
9518.7

2011-2019

1998
9318.1

2010-2018

1997
9217.9

2005-2009+

1996
9518.6

2008-2016

1995
9318.2

2003-2007

1994
9117.4

2002-2012

1993
9318.2

2005-2013

1992
9017.2

2000-2004

1991
9518.6

2011-2021

1990
9418.5

2002-2010

1989
9318.0

1997-2001

1988
9117.6

2000-2005

1987
9318.2

1995-1999

1986
9418.5

1998-2003

1985
9318.2

1993-1997

1984
9017.2

1989-1992

1983
9217.9

1995-2000

Winery

Penfolds is a phenomenon in Australian wine. It is arguably this country's only international luxury wine brand. Owned by Treasury Wine Estates (TWE), it has been the beneficiary of a strategy devised by former TWE chief executive Michael Clarke to focus virtually 100% of his entire folio's marketing activities upon this single brand. Inevitably this has led - despite the China wine tariff situation - to Penfolds becoming by far the most important driver of profit into TWE. Today Penfolds boasts its own division within the company and there remains much discussion as to whether or not this has been implemented to facilitate a sale of the Penfolds business from TWE. Recent mass departures of sales and marketing personnel from TWE might suggest some merit in this view. I'm not yet decided either way, although a TWE without Penfolds would be in a challenging place indeed. As a brand, the growth of SKUs under the Penfolds banner has continued at a remarkable pace. Not only has the core Penfolds range been added to on a regular basis, but there are today new ranges (ie Max's and the Cellar Collection) and collaborations in different countries (the US, France and China) to steadfastly prove the point that no matter where the grapes might be grown, the Penfolds winemaking recipe will deliver an identifiably Penfolds-styled wine. To date at least, this remains an unproven ambition. The extraordinary emphasis placed on the China market by previous TWE management is a direct cause of the dramatic increases in the price of Penfolds wines over the last 5-7 years plus the range extensions previously mentioned, which actually include an unholy alliance between an Australian fortified red and traditional Chinese spirit. Furthermore, the counter-intuitive blending of different vintages of its flagship table wines, Grange and Yattarna shows a company that for a time at least entirely lost its compass. Penfolds brings with it a number of internal statutes which on the surface can be hard to understand. It will release a vintage of Grange, which it promotes as Australia's leading red wine (despite the fact that different vintages of Grange get blended together to create the significantly more expensive 'g' series) every year, including the very poor years. And yes indeed, there are very poor vintages of Grange, 2000 being a fine example. However, it will only release Bin 707 Cabernet Sauvignon from fine vintages (it missed 2011, a poor vintage indeed but still released Grange from this year). Is it telling buyers to trust 707 more than Grange? Good news for buyers of Penfolds is that the 2021 vintage looks like a significant return to form on the quality front, which was only to be anticipated given the greatness of this season. The wines still occupy prices that perhaps flatters their true quality, but this is not the fault of the wines. While I'm saddened by the dilution of the Penfolds brand by the overseas attempts to extend it (wine is NOT Coca-Cola), I see genuine quality in these wines and a genuine effort to create wines that resemble, if indeed don't exactly follow, the styles that made their labels famous. This is a step forwards for Penfolds and might serve to remind its marketing team that there is indeed value in the wine history of the brand, about which Peter Gago and ilk delight in constantly reminding us.
Chief Executive(s):
Tim Ford
Winemaker:
Peter Gago, Steph Dutton, Kym Schroeter, Andrew Baldwin, Andrew Hales
Viticulturist:
Tim Brooks
Address:
30 Tanunda Road , Nuriootpa , South Australia 5355 Australia
Cellar Door Open Hours:
7 days, 10am - 5pm
Principal Wine Region:
Barossa Valley,Coonawarra,Eden Valley,McLaren Vale
Telephone:
(08) 8568 8408
Facsimile:
(08) 8568 8590
Website:
Email: