Wine consumption is up by over 2% in non-wine producing countries such as Denmark and Great Britain. 30 years ago the British drank only 2 litres per capita per year, while today they drink over 12 litres. Sales of wine in the US rose by over 2% last year, with 40% being red, as the message gets through that by drinking the stuff in moderation, you are likely to live longer. How the French Hurt Themselves Reaction to the French nuclear testing programme saw wine sales to Denmark drop by 20% and to The Netherlands, Sweden and Finland by 13%. The boycott cost the French wine and spirits industry 700 million francs ($A170 million).
