The Rosemount juggernaut rolls on, with the news that for the year ending October 2001 it has been the number one Australian wine brand by both volume and value of sales, the first time an individual wine company has simultaneously held both ‘titles’. The news could hardly come at a better time for the Rosemount-dominated Southcorp management, who have wasted no time in making their presence felt in Australia’s largest wine business. According to chief executive Keith Lambert: ‘Rosemount was built on innovation and that innovation, along with the commitment to constantly increase wine quality, to develop new viticultural regions, to match the right variety to the right terroir and to produce full flavoured, fruit driven, easy drinking wines in industry-leading packaging, fits perfectly with the Southcorp philosophy and will see our wines grow in strength in Australia and around the world’.
