Hosted by Jeremy Oliver
Watch the latest episode, explore past conversations, or join the mailing list to receive new episode notifications and occasional reflections.
Welcome
After many years writing about, tasting and judging wine, I have created a place for conversation with the people whose thoughts and actions have shaped the wine industry and the wine you taste in the glass.
Oliver onWine gives you the chance to meet and hear from industry leaders and shapers, many of whom typically avoid the public gaze and let their work do the talking for them. So I’ll be introducing you to groundbreaking winemakers, business leaders and owners, impactful marketers and thought leaders. I don’t need to agree with those I offer this platform to, and I hope to engage with many with whom I have argued over the years!
Please subscribe and take the time to explore with me the key ideas behind wine: the craft, the science, the business and the culture, as we engage with the individuals driving its evolution.
Jeremy Oliver.
Latest Episode
Episode title: The Man behind the Brand that Changed Wine
Guest name: John Casella
One-line description: Meet John Casella, the guy behind Australia’s wine export phenomenon: YellowTail.
John Casella is a quiet, humble and deeply thoughtful man with intelligence and drive in equal parts. For many years he had tried to unlock the key to the American palate for wine – especially those Americans who had yet to consider themselves wine drinkers!
Ultimately, once his restless energy combined with a number of stars aligning simultaneously, YellowTail was born and the wine world changed. Within a short time John Casella had created a wine phenomenon and the hottest wine brand on the planet – at one stage exporting between 40-50 containers of wine PER DAY!
John has an unrivalled personal understanding of what’s needed to drive wine export and business success. He’s in a unique position to talk about the wine industry in Australia and around the world, and to address with me many of the issues the industry is presently being confronted by.
In this episode:
- The incredible YellowTail story
- How to export wines into new and competitive markets
- What will the future Australian wine industry look like?
Guest:
Born as a second-generation winemaker, John Casella has taken a small family wine business at Yenda, near Griffith in New South Wales, to become a global behemoth. The success of Yellowtail has enabled him to purchase and further develop the famous Australian wine brands of Peter Lehmann (Barossa Valley), Brand’s Laira (Coonawarra), Morris (Rutherglen) and Bailey’s of Glenrowan (Glenrowan), as well as developing a distillery and a brewery.
Listen on your preferred platform
About Jeremy Oliver
The author of 30 wine books, Jeremy Oliver has spent decades exploring and writing about wine as a critic, judge and speaker.
Through his work with Oliver’s Wines, he continues to evaluate wines from across Australia and the world, while engaging with the broader cultural and economic questions surrounding wine today.
Jeremy also speaks at industry and consumer events and provides mentoring services to wine business operators and owners.
Subscribe
If you would like to receive new episodes and occasional reflections about wine and the industry, you can join the mailing list here.
Speaking, Event and Advisory Enquiries
Jeremy Oliver is available for keynote speaking, hosting events and mentoring wine industry owners or operators.
For enquiries, please get in touch by clicking here.
