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Mitchelton targets marketing for new scholarship

Mitchelton is offering a sum of $40,000 spread over two years to the winner of its Mitchelton Wines Preece Fellowship. Named after the company’s founding winemaker Colin Preece, the money is intended to assist a student in course-associated costs and living expenses while completing a two-year masters degree in the University of Adelaide’s Graduate Program in Wine Business, supporting research on wine brand development and management. Research resulting from this initiative will be made freely available to all Australian wineries.

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