The new release of Gallo’s new ‘Walkabout’ brand of Australian wine could well impact negatively on the image of Australian wine and its grape prices. The American wine company of Gallo, by volume clearly the world’s largest wine business, is in a position to profit strongly by buying fruit in Australian dollars and selling to Americans in $US, cashing in strongly on the popularity of Australian wine in the US market. On the other hand Gallo could also present Australian wine as a viable alternative to Californian wine to thousands of American wine drinkers. The domestic beneficiary of this endeavour would of course be the Australian wine producer, which is believed not to be Simeon Wines.
