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Now for something off the back of the bandwagon…

Hot on the heels of the provocatively packaged Azure Bay concept from New Zealand comes an Australian copy from Cowra Estate, whose new Cool Classic Chardonnay is bottled in a remarkably similar electric blue bottle. Those insufficiently deterred by the garish package, which also incorporates a C-shaped hologram and a seascape, will encounter a deliciously refreshing and lightly oaked chardonnay by Simon Gilbert (score 16.2), for a squeak under $10. Working on the theory that nobody ever went broke by under-estimating the taste of the public at large, the wine is likely to be a runaway success.

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